Personalized Web Merchandising

Faulkner explains the advantages of individualizing offers to your customer:

A) They’re likely to buy more because you’ve recommended products they need.

B) They’re more likely to view your site as helpful because you’ve directed them to what they wanted.

C) They’re more likely to come back again.

“You want the customer to feel that everything is a service,” he says. “Over time, it won’t be price that drives sales, it will be the experience that the customer has with you.”