Retailers Drive In-Store Traffic with Personalized URLs

In the report, one case study features a retailer that used a PURL campaign to substantially increase in-store traffic and build up their customer database. Stein Mart is an upscale, off-price specialty store chain with locations nationwide. With both in-store traffic and its customer database stagnating in the Northeast, Stein Mart sought to upgrade its direct marketing efforts, especially its direct mail, to boost the levels of each.