Personalized, Targeted E-mail Catalogs - (1,209 words)

Check out the Web site of each of the e-mail and electronic cataloging companies mentioned earlier or visit them at one of the catalog or direct marketing conferences held throughout the year. They will likely be eager to talk with you and explain how and why their services are different from the others. Are they cost effective? Can they produce quickly and allow you to test? How are their services unique?