Personalized, Targeted E-mail Catalogs - (1,209 words)

For prospecting, a personalized e-mail catalog can be sent to new catalog requests, especially those coming from the Internet. The offer could be your top 15 or 20 items that typically appeal to and are purchased by first-time buyers. You could also rent e-mail lists and test the concept.

Shop2U.com has about 40 clients with whom it is currently working and testing. Some notable players: The Company Store, Balducci's, Domestications, Improvements, Omaha Steaks, Panache, Swiss Colony, Chef's Catalog and Everything Wireless.