Personalized, Targeted E-mail Catalogs - (1,209 words)

While this may sound like a futuristic pipe dream, a number of breakthrough electronic techniques are within reach of catalogers today.

There is not a cataloger out there that is not concerned about new-customer acquisition costs and finding ways to add additional promotions for existing customers. Perhaps this article will give you some "food for thought" on ways to actively bring the Internet into your circulation planning in the coming year.