Personalized, Targeted E-mail Catalogs - (1,209 words)

3. Make certain your e-mail address is on every communication from your company.

Every catalog spread, customer message or letter, box shipment, hang-tag, comping bag, etc. must remind customers of how they can reach you on the Internet. You're building a brand and the Web site is an integral part of every cataloger's brand. Another tracking technique is to change your URL slightly, i.e., jschmid.com/offer, to differentiate a special promotion from your regular site.