Case Study: Chinaberry Uses Personalized Product Recommendations to Boost Revenues

By analyzing what customers have looked at and purchased in the past — both products and price points — Chinaberry better understands its customers, leading to stronger relationships with them.

"Chinaberry's spent a lot of time, money and energy to try to acquire customers," says Shaun Schooley, vice president of client success at MyBuys. "It's really important for [Chinaberry] to not only hold on to these customers, but also create that depth of sale and ongoing relationship."