Case Study: Chinaberry Uses Personalized Product Recommendations to Boost Revenues

These results include increased conversion rates for Isabella's website, plus increased open and conversion rates and a higher average order value for the auto-generated email alerts.

PPRs as 
Retention Tools
With new customer acquisition costs continuing to rise, Chinaberry has focused its efforts on retaining the customers it already has. PPRs are a key factor in the success of this strategy.