Case Study: Chinaberry Uses Personalized Product Recommendations to Boost Revenues

"The proof in the pudding there is the fact that conversion rates improved, and that there's a very low unsubscribe rate," says Stephen Fuller-Rowell, director of e-commerce at Chinaberry. "Customers see this as an aid to shopping rather than a distraction. It's so unobtrusive, and the results seem to indicate that customers don't appear to be at all inconvenienced by it."