Case Study: Chinaberry Uses Personalized Product Recommendations to Boost Revenues

Consumers 
Welcome PPRs
As privacy issues continue to be a thorn in the side of many online retailers, PPRs would seem to be cause for concern, right? Not so according to a recent survey MyBuys conducted with e-commerce consulting firm the e-tailing group. Seventy-six percent of shoppers want retailers to know them, remember them and make recommendations. And they expect retailers to do so, the survey revealed. Chinaberry is no exception.