Case Study: Chinaberry Uses Personalized Product Recommendations to Boost Revenues

PPRs topped a laundry list of functionalities that Spring Valley, Calif.-based retailer Chinaberry wanted to incorporate into its e-commerce site and email communications. After all, PPRs create more relevant interactions with consumers, a must for today's marketers. So in October 2009, in conjunction with MyBuys — a provider of PPRs for online retailers — Chinaberry rolled out PPRs on its inspirational gifts, books and music brand Isabella's website. (As of press time, PPRs on the Chinaberry brand website were still a few weeks away.)