How to Personalize Your App Experience and Drive More Sales

Omnichannel marketing and personalization aren’t new concepts, but they’re increasingly important. Every time you delight customers with personalization, they’ll give you even more data. And with that, you can offer services so tailored and superior that they won’t want to shop anywhere else.

Pierre Barbeau is co-founder and CEO of Moblico, a mobile engagement tool that drives more transactions through the individualization of content and communication.