How to Personalize Your App Experience and Drive More Sales

5. Why? Understanding the why behind contextual data involves more psychology than empirical evidence. Once you’ve developed a relationship with customers, you can ask them to take surveys to gain insight into their perceptions and preferences. Armed with a clear understanding of your customers, you can create strategies that addresses the how, where and when to communicate your messaging. True personalized messages change based on the dynamic nature of your customers’ data, so make sure this is a continuous process.