Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for 
Urban Outfitters
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Joe Keenan
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Personalization
Urban Outfitters is betting that providing its online visitors a more personalized experience will increase its chances of converting them into customers. The retailer has tested customized product recommendations as well as segmenting its audience to deliver different experiences to different segments.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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