Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for 
Urban Outfitters
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Joe Keenan
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Urban Outfitters can view the results of its tests in real time, enabling it to optimize its website content quickly and easily at any time during the user's experience — without having to involve its IT team. Monetate provides Urban Outfitters with variables such as bounce and conversion rate, average order value, and more to help it assess the results of its tests.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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