Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for 
Urban Outfitters
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Joe Keenan
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"We've learned that it may be simple and small things, but there's a lot of value to be derived in testing simple and small things," says Holly Devine, director of e-commerce for Urban Outfitters. "We can capture the economic value of these considerations, so it's not just a question of whether something was better."
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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