Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for 
Urban Outfitters
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Joe Keenan
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PROBLEM: Urban Outfitters, a cross-channel retailer of men's and women's apparel and accessories, wanted to optimize its e-commerce website.
SOLUTION: Partnered with a provider of online testing, targeting and personalization solutions.
RESULTS: In the two-plus years Urban Outfitters has worked with a third-party website optimization provider, its total online sales have nearly doubled, its conversion rate has increased and it's experienced "exponential growth" in its international online sales.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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