Personalization: Bridging the Gap Between the Clicks and the Bricks

Website personalization has been rapidly evolving over the past 10 years, and has proven to be the optimum way to reach consumers at every phase of their shopping journey. By embracing persuasion and upselling tactics, retailers can unleash the true magic behind engaging customers.

Graham Cooke is the CEO of Qubit, a company that gives online retailers the power to optimize their sites and drive sales in real time.