Personalization: Bridging the Gap Between the Clicks and the Bricks

Bundling products together to create a discount for price-sensitive consumers also gives them the "thrill of the steal." It's no secret that some shoppers are always on the lookout for a bargain. Target them with your best offers once they've put something in their cart to drive up average order values. U.K.-based Moss Bros., for example targets consumers with an offer of two shirts with a suit at a significant discount.