Personalization: Bridging the Gap Between the Clicks and the Bricks

Persuasion and upselling are two personalization tactics retailers can implement today to not only improve the customer experience but incentivize them to purchase and return at a later date.

The Art of Persuasion
No one likes to miss out on a deal. Urgency messaging such as limited-time offers, countdown timers, live updates indicating low-stock levels, and information on current observers and recent purchases are easy to implement on your site and are highly effective in driving conversions. That's only half the battle, however.