Personalization in Action

Taking personalization further, retailers can enhance the shopping experience with relevant product recommendations based on past behavior and demographics. Using a blend of crowdsourced and individual behavior, retailers can program their website to react to macro trends while catering to each customer's unique preferences — i.e., displaying personal product suggestions that increase sales. In addition, retailers can determine whether customers are "top of funnel" or "bottom of funnel" to determine what content would be most appropriate at the time of the customer's interaction.