Personalization in Action

Similarly, retailers can improve social marketing ROI using preferences and demographic data to deliver relevant updates to individuals in their communities. In-store, for example, brands can empower sales associates with customer data to improve the shopping experience using iPads and kiosks, guiding customers to product lines that might be of interest — potentially without even having to ask for the customer's size. This same data can be used to maximize the effectiveness of customer calls with relevant offers, upsells and cross-sells.