Personalization in Action

Channeling Personalization
In the age of the connected consumer, multichannel marketing is about understanding how your customer interacts with your brand across different platforms, then delivering a consistent, personalized experience across those channels.

For example, marketers can personalize the web experience for customers by using real-time and past behavioral data, preferences, and demographic information to tailor customer website experiences accordingly. They can also optimize email campaigns by adapting subject lines and personalizing dynamic content based on customer understanding. Then, they must ensure that personalized web and email experiences translate seamlessly for mobile devices and deliver relevant content at the right time through the right channel.