By
Scott Brave
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The holiday season throws a harsh spotlight on the challenges retailers face in creating truly personal and relevant shopping experiences for their customers. A year from now, given advances in personalization technology, retailers will no doubt be doing a better job of delighting their customers.
Dr. Scott Brave is co-founder and chief technology officer of Baynote, a provider of e-ommerce personalization solutions. Scott can be reached at brave@baynote.com.
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