Personal Creations Brings E-mail Marketing Home

Since adopting iBuilder, e-mail sales at Personal Creations have increased 70 percent annually. “Most of that is due to growth in our housefile,” Smith admits. “But our sales per e-mail have grown 10 percent to 15 percent a year … mainly due to better conversion rates, lower bounce rates and better open rates.” Additionally, e-mail marketing costs decreased by more than 50 percent.