Personal Creations Brings E-mail Marketing Home

When Personal Creations tested its then-current e-mail provider against iBuilder, results showed that e-mails sent through iBuilder consistently resulted in higher sales. Moreover, Smith says, VerticalResponse’s pricing model had a much better ROI.

An Easy Implementation

Smith notes that iBuilder’s implementation was a simple process. After establishing an account, it took about one day for Personal Creations to set up other administrative terms. After that, the cataloger was able to start sending e-mails. Personal Creations began the implementation process by uploading its mailing list. Campaigns quickly followed suit.