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VerticalResponse, a direct marketing solutions provider based in San Francisco, offered a quick fix. Its iBuilder solution, offered as an application service provider, meets all of Personal Creations’ above-noted parameters. For example, it allows users to create, control and measure key functions within a direct e-mail marketing program, including list management, campaign development, e-mail delivery, and results measurement and reports.
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Noelle Buoncristiano
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Catalog Success
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