Personal Creations Brings E-mail Marketing Home

After outsourcing to various e-mail service providers for two years, officials at Personal Creations were displeased with the performance of their program, including production time, distribution methods and service costs. They decided to bring their e-mail marketing program in-house.

“We felt we could do a better job managing the strategy and creative ourselves,” says Geoffrey Smith, president of e-commerce and new business development at Personal Creations, a Burr Ridge, IL-based cataloger of personalized gifts. The company went hunting for a new solution that would: