Personal Creations Brings E-mail Marketing Home

Problem: Executives at Personal Creations catalog were unhappy with the performance of their outsourced e-mail marketing program.
Solution: They implemented iBuilder to manage e-mail marketing internally.
Results: Annual e-mail sales increased 70 percent, sales per e-mail went up 10 to 15 percent and e-mail marketing costs were reduced by more than 50 percent.