Case Study: Pearl Izumi USA Invests in IT to Revive Custom Clothing Business
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The business cried out for automation to get a handle on the complexity, Regan recalls. But it wouldn't have been possible without a huge IT investment at the time. According to Regan, to make the high-end customization business unit a success, it needs online services that are "highly knucklehead-resistant." He describes his market as comprised of users, largely bike shop owners, lacking deep computer technical skills and short on patience. "I wanted the lowest common denominator for customers," he says.
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