Superior Fireworks’ Sales Skyrocket This Season With the Help of PayPal's Bill Me Later
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MC: Why do you think PayPal transactions are, on average, larger?
MP: New Year’s Eve, another big holiday for fireworks, and Fourth of July are almost exactly six months apart — tailor made for a Bill Me Later purchase. We believe customers feel comfortable deferring the cost of larger, seasonal purchases over that period.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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