Superior Fireworks’ Sales Skyrocket This Season With the Help of PayPal's Bill Me Later
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We stared offering Bill Me Later when PayPal made it available in 2009. It was very important for us, as many of our competitors offered credit options, but we had never done so. This allowed us not only to keep up, but to one up their short-term credit offerings with Bill Me Later's six-month option at no risk to us.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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