Superior Fireworks’ Sales Skyrocket This Season With the Help of PayPal's Bill Me Later
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MC: Why do such a large percentage of your orders during the 4th of July season come via PayPal?
MP: Approximately 15 percent of our total sales come through PayPal, and that number is growing every year. Some customers prefer PayPal because it securely stores their payment information, and they don’t have to enter it again when checking out. Some customers like the built-in buyer protection they get when making a purchase through PayPal. Finally, some customers appreciate the interest-free, six-month financing they get from Bill Me Later.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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