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Brian Goudie
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Many savvy retailers are already exploring and implementing the best approaches to maximize cross-channel sales success for the upcoming holiday season, including the following strategies for when the holiday rush hits:
1. Synchronize with the mobile movement. Universal commerce is emerging because consumers are leveraging technology in ways that change how commerce works. Mobile is driving this transformation, and retailers are turning to new technologies and smart devices to offer highly targeted service, value incentives and a consistent experience for consumers.
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Brian Goudie
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