Pay Per Click More Popular With Marketers

* 60 percent of respondents handle their PPC campaigns in-house, with 96 percent doing so with three people or fewer; and

* Outsourcing dissatisfaction levels dropped to 25 percent from 33 percent in 2006, with 25 percent reporting being very satisfied, up from 19 last year.

The rationale for not outsourcing included cost, control issues and management directives.