Pay Per Click More Popular With Marketers

* 47 percent of respondents manage more than 5,000 keywords; 22 percent manage more than 20,000;

* The top strategic priorities in 2008 for respondents were ROI (75 percent) and cost containment (56 percent);

* In calculating PPC campaign success, 79 percent of respondents maintained ROI as the primary measurement, and 68 percent focused on the number of conversions, up sharply from last year’s 53 percent; other responses included visitor value (15 percent) cross-channel (10 percent) and branding (6 percent);