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Joe Keenan
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Paul%20Fredrick<%2Fa>,%20a%20cross-channel%20retailer%20of%20men's%20tailored%20clothing%20and%20accessories,%20is%20returning%20to%20its%20roots%20as%20an%20old-school%20direct%20marketer%20to%20acquire%20new%20customers%20—%20albeit%20in%20a%20slightly%20different%20medium.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fpaul-fredrick-uses-drtv-recruit-new-customers-418011%2F" target="_blank" class="email" data-post-id="9424" type="icon_link">
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Paul Fredrick has seen favorable results from its prospecting efforts via DRTV, reports Drayer. In fact, the results so far are mimicking what the brand saw from its initial 2001 print campaign, including many new customers. The difference is that today's DRTV customers come at a cheaper price.
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- People:
- Paul Fredrick
- Scott Drayer
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