![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Paul%20Fredrick<%2Fa>,%20a%20cross-channel%20retailer%20of%20men's%20tailored%20clothing%20and%20accessories,%20is%20returning%20to%20its%20roots%20as%20an%20old-school%20direct%20marketer%20to%20acquire%20new%20customers%20—%20albeit%20in%20a%20slightly%20different%20medium.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fpaul-fredrick-uses-drtv-recruit-new-customers-418011%2F" target="_blank" class="email" data-post-id="9424" type="icon_link">
Email
Email
0 Comments
Comments
"We thought it was a natural progression moving from print to other tried-and-true direct response vehicles like TV," says Scott Drayer, Paul Fredrick's director of marketing and business development. "For us, DRTV has a lot of scale and opportunity. Right now it represents a significant but small portion of our prospecting mix. But we hope that as we develop better creative and refine the offer it can become a larger opportunity for us."
0 Comments
View Comments
- Companies:
- Paul Fredrick
- People:
- Paul Fredrick
- Scott Drayer
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments