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Joe Keenan
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Paul%20Fredrick<%2Fa>,%20a%20cross-channel%20retailer%20of%20men's%20tailored%20clothing%20and%20accessories,%20is%20returning%20to%20its%20roots%20as%20an%20old-school%20direct%20marketer%20to%20acquire%20new%20customers%20—%20albeit%20in%20a%20slightly%20different%20medium.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fpaul-fredrick-uses-drtv-recruit-new-customers-418011%2F" target="_blank" class="email" data-post-id="9424" type="icon_link">
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Paul Fredrick, a cross-channel retailer of men's tailored clothing and accessories, is returning to its roots as an old-school direct marketer to acquire new customers — albeit in a slightly different medium.
A national direct response television (DRTV) campaign it launched this spring harkens back to a print offer from 10 years ago that turned into a successful prospecting tool. The offer in question is a white oxford dress shirt for $19.95.
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- Companies:
- Paul Fredrick
- People:
- Paul Fredrick
- Scott Drayer
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