Check it Out: Patagonia Launches Tour to Sell Fewer Products

Touring for a Cause

In its third year, the Worn Wear Mobile Tour was created with the goal of keeping apparel — regardless of brand — in circulation for as long as possible to reduce overall consumption and lower our impact on the planet.

However, even Patagonia realizes that not all things last forever. With that in mind, the Worn Wear tour features used Patagonia items for sale. And when it does come time to buy a replacement, the retailer hopes that customers will invest in products that last.