Check it Out: Patagonia Launches Tour to Sell Fewer Products

"There's nothing we can change about how we make clothing that would have more positive environmental impact than simply making less," said Patagonia CEO Rose Marcario, in a company press release announcing the launch of the Worn Wear Mobile Tour. "Worn Wear is a celebration of quality products and their relationship to our lives. It's a simple but critical message: keep your gear in action longer and take some pressure off our planet."