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Joe Keenan
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The tour captures the essence of the Patagonia brand: a deep commitment to environmental and social concerns. The company proudly gives 1 percent of all its sales to support environmental organizations around the world, and ensures its products are produced under safe, fair, legal and humane working conditions throughout the supply chain. To put it into perspective, Patagonia would rather you repair the jacket you've already bought from it than buy a new one.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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