Check it Out: Patagonia Launches Tour to Sell Fewer Products

Here are the details: Patagonia, the omnichannel retailer of outdoor apparel and gear, has launched a cross-country tour to encourage customers to make the brand's clothes last a lifetime. The Worn Wear Mobile Tour kicked off on April 2 in Ventura, Calif., and will wind its way to its last stop, Boston, on May 12. Along the way a team of Patagonia repair experts will be fixing — for free — busted zippers, rips and tears, loose buttons, etc. In addition, the repair staff will be teaching customers how to fix their own gear. The nearly six-week tour will be hitting a number of different locations along the way, including Patagonia retail stores, coffee shops, farmers' markets and trailheads.