Check it Out: Patagonia Launches Tour to Sell Fewer Products

I've heard of retailers doing some unusual things — Moosejaw's breakup service comes to mind, in which customers can have the company's call-center reps call and break up with their significant other for them — but Patagonia's latest campaign takes the cake. Get this: it's all about buying less from the brand! Even more astounding? It seems to make perfect business sense.