10 Principles of Catalog Shopping for Retailers

Today, consumers favor larger, saddle-stitched catalogs with at least 64 pages up to the 1-lb, perfect-bound size of about 150 pages. In these larger formats, upward of 1,000 product blocks can be shown with perhaps 5,000 SKUs. This is more comprehensive than most stores can show, but far less than the limitless selection possible online.