By
Bill Nicolai
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
6. Use effective segmentation to select names for catalog contact. While very sophisticated segmentation and scoring models have proven successful at larger companies, it’s best to first exploit the power of recency/frequency/monetary (RFM). Variations of this method are the simplest and often best ways to extract names from the consolidated customer database.
1 Comment
View Comments
Bill Nicolai
Author's page
Related Content
Comments