Paper: What Top Catalogers are Using and Why

Vern Bush, print services manager, Quill catalog

Product: Office supplies

Circulation: 1.2 million for the semiannual big book; 1.6 to 3 million for the monthly flyers

CS:What type of paper are you using now?

Bush: For our semiannual catalog, we’re using—and have been for 10 or 12 years—33-lb SCA, Stora Enso Superior Gloss, gravure.