Paper: What Top Catalogers are Using and Why

CS:How much of an impact do you think paper has on your brand?

Rick: Our catalog is our store. You have a different feeling in a Kmart than you do in Nordstrom. You know it feels different; it’s the building, it’s the lighting. With a cataloger, this is your store, so it’s the look and feel of your “building.” It’s one of those intangible things that’s really important, but [customers] can’t lay their fingers on how.