Paper: What Top Catalogers are Using and Why

CS:How often do you mail?

Rick: The big book goes out three times a year, in spring, summer and fall. Supplements go out in between those, with an extra one during the holiday season.

CS:How big a part does paper play in your budget considerations?

Rick: That’s hard to answer. We budget with cost in mind, but cost on a per-book basis doesn’t make a difference in your circulation strategy. In that way I’d say it’s not that big, but it’s essentially a huge cost for us.