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CS:How often do you mail?
Rick: The big book goes out three times a year, in spring, summer and fall. Supplements go out in between those, with an extra one during the holiday season.
CS:How big a part does paper play in your budget considerations?
Rick: That’s hard to answer. We budget with cost in mind, but cost on a per-book basis doesn’t make a difference in your circulation strategy. In that way I’d say it’s not that big, but it’s essentially a huge cost for us.
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- Companies:
- Crutchfield
- Nordstrom
- Quill Corporation
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