Paper: What Top Catalogers are Using and Why

But then we put on an 80-lb cover to give it some coffee-table appeal. That really nice cover on top is kind of the right balance. Because electronics are expensive, we don’t want people to think we have all this markup because of paper.

For the supplements we print on #5, 38-lb paper, IP’s Advocate. Because the book is smaller, we want to give it a little bit of heft. But also because [the catalog] has some sales and promotions in it, we don’t want too much heft to give it an inflated sense of cost.